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Case Study Info

APC Series Champions Shirt Design

Apparel designed for the APC Series to honour the four champions in four seasons of racing. The project included hand drawn illustrations of each of the four cars.

Project Details

The Challenge

We were challenged to create a design that would fly off the shelves at the merchandise trailer. The series wanted something that showcased multiple race car illustrations and was extremely eye catching.

The Solution

We laid out a design that showed the champions from the first four seasons of the APC Series and drew each of their cars. The shirt was printed on multiple different colours to add to the options for race fans.

Stat

The Most Popular Shirt to Date

This shirt design was the most successful design yet for the APC Series, selling out of all sizes and colours.

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