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Case Study Info

DJ Kennington NASCAR Cup Scheme

Scheme designed for APC Auto Parts Centres and Premium Motorsports for DJ Kennington to race in the Monster Energy NASCAR Cup Series event on June 10th at Michigan International Speedway.

Project Details

The Challenge

To create a design for APC Auto Parts Centres that captured the brands identity without being too flashy or complicated but would still capture the attention of race fans online and at the race track.

The Solution

Sharp lines and edges all point to the APC Auto Parts Centres logos on the quarter panels of the Premium Motorsports entry and wrap around on the front to complete the design. The logo is placed with proper clear space as not to take any attention away from it. Utilizing the unique gradients in the APC logo offer a level of depth to the scheme.


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