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Case Study Info

Darrell Lake Apparel

Driver of the number 77 in the Delaware Speedway Super Stock Series with countless feature race wins to his credit, 2018 marks the first time the team will offer apparel to their fans and crew.

Project Details

The Challenge

To design a shirt that would be eye catching in a crowd full of racing enthusiasts. One of the largest challenges was to create a design that included a black car on a black shirt, as requested by the client.

The Solution

Incorporating white into the design as an accent colour makes the race car illustration pop off the shirt, while still making all the other content easy to read, such as driver name and sponsor logos.


First ever apparel for Darrell Lake

Delaware Speedway Super Stock Driver


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