ourExpression Studio

Burger Menu

Case Study Info

Darrell Lake Apparel

Driver of the number 77 in the Delaware Speedway Super Stock Series with countless feature race wins to his credit, 2018 marks the first time the team will offer apparel to their fans and crew.

Project Details

The Challenge

To design a shirt that would be eye catching in a crowd full of racing enthusiasts. One of the largest challenges was to create a design that included a black car on a black shirt, as requested by the client.

The Solution

Incorporating white into the design as an accent colour makes the race car illustration pop off the shirt, while still making all the other content easy to read, such as driver name and sponsor logos.

Stat

First ever apparel for Darrell Lake

Delaware Speedway Super Stock Driver

Images

web, marketing, graphic design portfolio
portfolio work image
portfolio work image

Work With us

Work With us

The next big thing is about to get real!

here we go!

More Work

Check out some more of our work!