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Case Study Info

APC United Late Model Series

The APC United Late Model Series is a Provincial touring Stock Car Series with high caliber drivers, officials, partners and much more. ourExpression has been with the series since its humble beginnings in 2015.

Project Details

The Challenge

In 2018 ourExpression was presented with the challenge of designing some apparel for the APC United Late Model Series. The initial design needed to be bold, incorporate the series logo, work on different coloured shirts, and stand out in a crowd.

The Solution

We started with an illustration of a race car, something that would clearly stand out in a crowd even outside of the race track. The design includes several key components for a series shirt such as the URL and a slogan that can be used in several other areas.


Debuted at Motorama in March

Part of the APC Series Booth


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